Edna Sousa was born in Brazil and studied chemistry and cosmetics formulation in her native state of Minas Gerais. She traveled throughout Brazil and the world studying about natural ingredients and soon began consulting in Brazil — helping manufacturers develop more organic and natural product lines, while maintaining competitive product costs. She moved to the United States in 2006 and serves as an independent product formulator for companies all over the U.S., helping them with natural formulations and cost reduction.

Edna is the author of the popular column Exotic Cures in which she talks about exotic ingredients for health and beauty from all over the world. She has also written for numerous beauty websites, including understanding-antiaging.com and naturalnews.com. She has also helped companies with their online marketing and publicity.