Archive for month: August, 2013

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The TeleSummit Sales Model

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About to Explode in the Beauty Industry

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The TeleSummit sales model is making some summit hosts millions every year in sales revenue!  It’s a new twist on a very old type of media…the telephone.  Here’s how it works: A host will create the summit and contact several experts to be interviewed by phone for the summit.  Most summits have from 10 to 24 speakers in a season and the calls are about one hour long each.  Some summits deliver the calls weekly and others every day — it just depends. Each guest is able to promote an offer during the call and on the page that accompanies their call when it airs.

The summit is announced and it’s offered 100% free to attendees.  The audience gets to call-in and listen to all the calls for free!  The revenue model is based on selling the guest offers and the income on sales is usually split 50/50 between the summit host and the guest.

Promotion is done by both the host AND the guests — who both mail to their audiences to promote the shows.

The host goes through all the cost and work of setting up the website and various online pages needed to support the process.  This includes a signup process, email reminders for each call and sales pages for the guests offers.  The host also arranges and acts as interviewer for the calls.  It’s a lot like doing a radio talk show, but the audience calls-in to get the show…and the money is a LOT better.

  • Interested in the summit model?  Check out the list of summits in the Personal Transformation market at this link
  • For a course on how to make your own summit, see this link

The Importance of pH in Cosmetics

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One of the most important factors that makes the difference between good and great cosmetics products is pH. Even if you put the most expensive, exotic ingredients in your products, it won’t matter if your pH is not right. And while alkaline products have been the “trend” for some industry professionals, the truth is, we must consider all the factors when formulating a product.

You see, every region of our body has a different pH level which varies depending on the individual. That’s why one product can cause an allergy in one person and no reaction at all in another. And the tolerance is quite small. For example, the skin pH is between 4.5 to 5.5 on average. Someone with 5.5 skin pH might find a 4.5 product irritating. The pH of a final product must be carefully adjusted because not only can it cause irritation, it can bust your formula and spoil other ingredients completely. For example antioxidants must be kept in more acidic pH or they may be rendered ineffective. Also pH can affect the potential for growth of microorganisms in the product. And preservatives have their own pH tolerances, as do many raw materials.

These are just the basics of the basics on the subject of pH. The topic is so deep and complex, I could write an entire book about it and how it affects cosmetics products.

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