Entries by Christopher Van Buren

The 1, 2, Publicity Punch!

When it comes to publicity for beauty brands, there’s a lot to be said for engaging a big agency. Agencies regularly meet with editors at the big magazines and pitch them a selection of new products.

The Importance of pH in Cosmetics

  One of the most important factors that makes the difference between good and great cosmetics products is pH. Even if you put the most expensive, exotic ingredients in your products, it won’t matter if your pH is not right. And while alkaline products have been the “trend” for some industry professionals, the truth is, […]