The 1, 2, Publicity Punch!

When it comes to publicity for beauty brands, there’s a lot to be said for engaging a big agency.  Agencies regularly meet with editors at the big magazines and pitch them a selection of new products.  These press “junkets” happen a few times each year and it’s difficult to setup this kind of in-person demonstration on your own. But if you can’t afford that big PR firm…here’s a strategy that could win you some print:  Use the opportunities that lie in the ebook publishing world!If you have a fresh, controversial or unique spin on beauty, skin, hair, or any related topic…you can do today what only the biggest names could do before…write a book!  Advances in digital publishing have made it possible for just about anyone to write a book.  As a beauty and cosmetics product manufacturer, you can use your book as a key piece of your publicity strategy.  Launch your book and your brand goes with it!Our marketing team has many connections in the digital publishing world, with many book launch campaigns under their belts. So if you’re not sure where to begin…just reply to this email and we’ll help.